The various myths and the facts related to organic food are discussed here.

There exist no nutritional differences between the conventional food we take and the organic food. Even though all of us know that the chemicals which are used in the conventional food are harmful, many of us are not aware of the fact that, the chemicals which are present in the food as residues when consumed over decades by the humans can enhance the accumulation of fatty tissues. This is the major reason why we can even see small children being obese.

But the regulations related to organic food restrict the use of phosphoric acid, hydrogenated fat, colourings as well as artificial flavourings and preservatives. More over the environmental issues related to the production of conventional food is also absent.

So if we grow organic food, it will help in maintaining the environment and living beings healthy.

The second myth which is surrounding the organic foods is that we have to pay more for availing organic food. People have a belief that the value of the organic food depends on the price tag attached to it. No one cares for the fact that the organic food has more values in terms of the nutrient contents as well as dry weight when compared with the conventional food.

Yet another myth related to the organic food is related to the usage of organic food for weight loss. People who want to lose weight deliberately avoid going in for conventional butter and use organic butter. Whatever it is butter is butter, even if it is organic. Organic foods do not contain anything that act as suppressants of appetite. So please do not be under the false assumption that if you use organic butter or any organic sweets, you will lose weight!!!!!!



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The global organic food market is growing rapidly, with the growth rate of about 19% in 2007. Increasing health and environmental awareness among consumers is the major reason for the stupendous growth in the market. Demand for organic food is concentrated in North America and Europe, these two regions contributed around 96% of global revenues in 2007. Exceptionally high growth rates have tightened the supply in almost every sector of the market and this is creating opportunity for the organic food exporters.

At the world level, the trend of organic agriculture is picking pace and certified organic aquaculture is a quite recent initiative. Number of certification agencies and organic growers’ associations began developing specific aquaculture standards. It is projected that the countries where consumers have high disposable incomes, such as Switzerland, the US and Singapore, would drive the demand in near future.

“Emerging Organic Food Markets” provides extensive and exhaustive research on the growing market for organic food and beverages all around the world. It defines the organic food market in various countries of the world and gives thorough insight into market trends and market segments, creating an industry overview for organic food and beverages market. In the report analysis of organic food market is done on the basis of its development level of the market, i.e. matured market and developing market.

Key Findings of the Report

§ Global organic food market is expected to reach US$ 70.2 Billion by the end of 2010.

§ Europe has the largest share in global organic food sales, followed by North America.

§ North American organic food market grew at a CAGR of around 21% during 2005-2007. It is facing supply shortage of organic products and filling this gap by import.

§ Emerging markets like Spain, Singapore and India are supported by their government to promote organic farming.

§ Organic food market in Asia-Pacific is forecasted to grow at a CAGR of approx 18% during 2008-2010.

§ Large retailers are increasingly focusing on aggressive, targeted marketing and promotion for organic products at the global level.

Key Issues & Facts Analyzed in the Report

§ What are the market values, different product segments and geographical existence of the global organic food and beverage market?

§ What are the factors driving growth in the global organic food market?

§ How much farms are maintaining for organic farming in various countries?

§ How is the consumer behavior in different market?

§ What are the opportunities and roadblocks in the organic food market in different regions?

§ How is the future outlook of the world organic food and beverage market?

In today’s world, environmental issues and the health of our families have become growing concerns. We have to take action to persevere our environment for future generations. At the same time, increasing health risks demand we have to ensure that our future generations are around to enjoy the environment we are working so hard to protect. Enter organic food products. Not only do our families receive the benefits of eating healthier foods, the farmers who grow organic crops cause indisputably less damage to the environment.

Certified Organic

During a routine visit to the grocery store you can find organic products on most of the shelves. From cereal to pastas, and all in between, more suppliers are providing organic alternatives for all of the food we commonly consume. With all of this new merchandise available, what assurance do consumers have that the suppliers are genuinely providing organic products? Look for products that are certified organic. The United States requires farmers to be certified by an accredited agency sanctioned by the U.S. Department of Agriculture. Requirements for certification include farming without prohibited substances like synthetic pesticides.

Don’t Forget the Organic Coffee

When you are out shopping for healthy products, don’t forget organic coffee. Conventional coffee is sometimes processed with chemicals like methylene chloride, which has been found to be harmful for central nervous system and potentially carcinogenic, or ethyl acetate, which is possibly harmful to the central nervous system, liver, and kidneys. Organic coffee uses the SWISS WATER® process and is much safer and healthier for your family. Data from the Organic Trade association estimates that U.S. consumers purchased over $110 million worth of organic coffee products in 2006. It is also estimated that approximately 65 million pounds of organic coffee were imported in 2007 with a 33 percent annual growth rate. Data also shows that organic coffee’s global sales reached about 148 million pounds in 2006.

Organic coffee is grown without the use of synthetic fertilizers or pesticides. Organic farming also ensures that the products are free of genetically modified organisms, which ensures a safer, healthier organic coffee. Coffee product that contains 95 to 100 percent organic ingredients and were grown by certified organic farmers will feature the USDA organic seal. Peru is the top exporter of organic coffee, followed by Ethiopia, and Mexico but there are actually 40 different countries around the world that also export it. Organic coffee accounts for over two-thirds of all organic products produced in Mexico, proving to be the highest percent of land used to grow crops except for vanilla.

Since its establishment, Nectar of Life Coffee Co. has become representative of exceptional gourmet organic coffee. They are an extraordinary company that has remained firmly embedded in the principles of ecological and social responsibility. Nectar of Life chooses only the finest Arabica coffee beans from Fair Trade suppliers for the production of their organic coffees. Not only are they USDA and Fair Trade certified organic coffee roasters, they are also certified kosher. Fair Trade is a beneficial social movement that alleviates global poverty and promotes social sustainability, especially for developing countries seeking self-sufficiency.

Nectar of Life is certified in accordance to USDA Organic guidelines as well as a registered coffee roaster with the Vaad HaRabanim of Greater Seattle, Swiss Water, and TransfairUSA. They are committed to selling only the best and whenever possible, they purchase shade grown organic coffee beans. Shade grown, organic coffee beans not only produce a more robust flavor, they also assist in providing suitable habitation for birds. Bird Friendly certification is available through the Smithsonian Migratory Bird Center for farmers who meet inspection and certification requirements.



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